Aaron Cranford serves as the Senior Director of Business Operations for South Georgia Tormenta FC, joining the club in January 2020. He served as the Marketing Director of Tormenta FC from 2020-2021 and the Communications Manager for Lansing Ignite FC in 2019. Cranford oversees and manages the day-to-day operations of the front office, defines and implements structure and strategy for departments, works with departments on budgeting and analytics, monitors performance of sales and sponsorship throughout the year and supports operations of departments, including digital marketing, social media and more.
Cranford attended the University of North Carolina at Chapel Hill (UNC-CH) on a full, four-year Covenant Scholarship Award, graduating in 2015 with a Bachelor’s Degree in English and Philosophy. He is a recipient of the Frances L. Phillips Travel Scholarship, which provides an opportunity for juniors and seniors in the College of Arts and Sciences at UNC-CH to engage in independently designed international education experiences.
The Chapel Hill alumnus not only comes with club experience but also spent time with the United Soccer League, working in the communications, public relations and social media departments for nearly three years.
Cranford and the Tormenta FC digital team were awarded USL League One's "Best in Web" for 2020.
He is an avid traveler, having visited 19 different countries and municipalities, and enjoys outdoor activities, including running, golfing and hiking.